VALE MI GENTE PROGRAM

VALE MI GENTE PROGRAM

¿WHAT IS VALE MI GENTE?

Vale Mi Gente is a program created to reward customers of Postobon and Incauca. It is a tribute to those who work from sunrise to sunset to grant them benefits by purchasing their products.

FEATURES

  • Loyalty program for merchants and retailers nationwide.
  • Released on April 10, 2010 in Bogota, Medellin and Cali.
  • Currently has 40,000 members, distributed across the country.
  • From April 2011 joined the program distributor of Incauca products of the following companies: Henkel, Eveready, Pfizer, Johnson & Johnson, Arcor and Incauca.
  • Members (shops, restaurants, bakeries, cafes, among others) receive points for purchases and redeem them for products and entertainment experiences.
  • All members are identified with a meat that also use to get discounts with partners of the program. Vale Mi Gente strategic allies: RCN TV, RCN Radio, football Colombiano (sponsored by Postobón) Championship.

OFFICIAL WEB SITE

www.valemigente.com

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